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Business Details, Domain, and Brand

Use Settings → General to manage your store information and branding. The page is divided into Basic, Business Details, Domain, and Brand tabs.

  1. Open Settings → General and select Basic.
  2. Review your store name, time zone, language, currency, and contact email.
  3. Set guest checkout according to your checkout policy. Keep Public selected when customers should be able to visit your storefront; use a restricted visibility option only when you intentionally want to limit access.
  4. Review the search visibility control before changing it. Asking search engines not to index your site can reduce its visibility in search results.
  5. Select Save.

Store visibility settings with the Public option selected

  1. Select Business Details.
  2. Enter your legal business name and the country, address, state or region, city, postal code, and phone number requested by the form.
  3. Check the spelling and address carefully. These details may be used for tax, shipping, or customer-facing information.
  4. Select Save.

Business Details form with example contact values hidden

  1. Select Domain and choose Add Custom Domain.
  2. Enter the domain you own and save it.
  3. Follow the domain verification and DNS instructions shown in the dashboard.
  4. Wait for the connection to complete, then open the domain in a private browser window.

Add Custom Domain button on the Domain tab

For the full DNS setup, see Connect a custom domain.

  1. Select Brand.
  2. Upload your store logo and icon.
  3. Choose your brand and accent colors.
  4. Add the social profile links you want to show to customers.
  5. Select Save Changes, then preview the storefront and footer.

Brand settings for the logo, colors, and social profile links

Note: Use image files you have permission to publish. Check that your logo and colors remain legible on both light and dark backgrounds.