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Brand assets

FlyCommerce Brand Resources

Welcome to FlyCommerce’s Brand Resources Page, your one-stop destination for everything related to our brand identity. Here, you’ll find our logos, brand colors, logo sizes, and more, ensuring a seamless alignment of our brand strategy with our stakeholders.

Logos

FlyCommerce is a global brand from weDevs, and we provide vector versions of all our logos and marks for certain uses listed below. Please respect it and use it with care.

Rule 01

Safe Space

The FlyCommerce logo should only be used in a clear space. Ensure that there is no clutter surrounding the logo when it is used on your website or any other material. When determining the minimum safe space surrounding the logo, use half of the logo’s width.

  • ½ logo widthClear space on every side
  • No clutterNothing inside the clear space
Minimum safe space around the FlyCommerce logo

Rule 02

Minimum Size

The logo FlyCommerce should always be easy to read. So, in digital content, the logo should never appear smaller than 24dp in height. The minimum size for applying the logo in print is 0.125 in/3.1 mm in height.

The minimum digital height must be 24dp. It cannot be shorter than this.

  • 24 dpMinimum height on screen
  • 3.1 mmMinimum height in print (0.125 in)
Minimum size of the FlyCommerce logo

What Not to Do with the Logo

The FlyCommerce Logo is a symbol people recognize, so it should always be the same. Here are some examples of what you should avoid doing with the FlyCommerce logo.

  • Incorrect logo use: do not outlineDo not outline
  • Incorrect logo use: do not rotateDo not rotate
  • Incorrect logo use: do not distort proportionsDo not distort proportions
  • Incorrect logo use: do not shear or skewDo not shear or skew
  • Incorrect logo use: do not apply effectsDo not apply effects
  • Incorrect logo use: do not alter letter spacingDo not alter letter spacing
  • Incorrect logo use: do not use a gradientDo not use a gradient
  • Incorrect logo use: do not use any off-brand colorDo not use any off-brand color
  • Incorrect logo use: do not use any background color behind the logoDo not use any background color behind the logo

Using The Logo on Solid Backgrounds

Here are some examples that demonstrate the proper use of the FlyCommerce Logo on various solid backgrounds. To ensure clarity and visibility, it is recommended to use the black full-color Logo on backgrounds that are brighter than 15% gray (In some cases, the black version of the logo can be used). Conversely, the white full-color Logo should be used on backgrounds that are darker than 50% gray.

Full-colour FlyCommerce logo on a light background
On light backgrounds (brighter than 15% gray)
White FlyCommerce logo for dark backgrounds
On dark backgrounds (darker than 50% gray)
Black monochrome FlyCommerce logo
On light backgrounds (brighter than 15% gray)
White monochrome FlyCommerce logo
On dark backgrounds (darker than 50% gray)

Monochrome Logo

If the full-color logo is difficult to see against a background color, it is recommended to use a monochrome logo instead. The monochrome logo with an black color code of #000000 has a white triangle in the icon and is suitable for use on light, multi-colored images. On the other hand, the monochrome logo with a white color code of #FFFFFF has a triangle with no fill and is ideal for use on dark, multi-colored images.

Black monochrome FlyCommerce logo (#000000)
#000000 on light, busy images
White monochrome FlyCommerce logo (#FFFFFF)
#FFFFFF on dark, busy images

Brand colours

Here are some brand colors of the FlyCommerce Theme, Logo, and website. There is the handpicked combination of colors we’d love to see while promoting FlyCommerce! Click a colour to copy its code.

Primary

Neutral

Supportive

Gradient

Need a different format or size?

Ask our team for the asset you need, or for help using the FlyCommerce brand in your project.